TSA'S ROLE is to develop new commercial opportunities including Name Rights to the KL Sports City and the individual Venues including the National Sports Stadium and Putra Stadium?. In addition, new Hospitality Suites and other licensing and branding opportunities will be developed by TSA.
THE KL SPORTS CITY will be Malaysia's new sports and entertainment capital. With an estimated re-development project size of RM 1.6 billion, the Bukit Jalil Sports Complex will be reformed over two Phases into a world class state-of-the-art sports and entertainment complex. This will included major upgrading of the existing facilities for the Kuala Lumpur 29th SEA Games 2017 and then in Phase 2 additional facilities including a new multipurpose Indoor Stadium, Convention Center, Sports Rehabilitants, Youth Park and a Life style Mall.
TSA GROUP CEO, MARCUS LUER said, "we are very excited to work with PSM, MRCB and Populous on this prestigious project. The KL Sports City will usher in a new era of sports and entertainment in Malaysia. Our benchmarks are the best Sports-entertainment complexes in the world and Kuala Lumpur will finally have one to call its own. We will bring in best practices from around the world, from the O2 in London to the Staples Center in LA and will customize unique partnership opportunities for companies here in Malaysia. It's a whole new way of thinking in terms of branding and customer engagement and potential partners will see the huge value of this project very quickly", added Luer."