In the News

Kickboxing : Top-class events to be held here

Top-class kickboxing is set to battle its way into the country's sports arena with launch of the C1-K World Kickboxing Series (WKS) and World Challenger Series (WCS) at the Sunway Resort Hotel and Spa.

The Enterprise Development Challenge 2012

The Enterprise Development Challenge 2012 is a new initiative jointly developed by Standard Chartered Private Bank and MillionaireAsia to create a platform for successful business owners with a passion in helping next generation businesses.

‘Marks for sports’ is ministry’s mantra for development

Sports Minister Ajay Maken on Monday told an industry-media gathering that had not a particular news channel coined this slogan as the title of one of its programmes the sports ministry would have surely taken this up as its own slogan. Read More..

Locally Produced

Big Cola extends FA deal in Asia

AJE Big Cola has penned a new two-year commercial partnership with the Football Association (FA) in England covering the FA Cup and the country’s national team, the soft drink manufacturer announced on Thursday. Read More..

India is our largest revenue contributor

As it plans to grow its business in India, Total Sports Asia (TSA) is looking at media formats that combine sports with lifestyle.

国际大鳄进入乒球市场 将拥有乒联赛事中国版权

（搜狐体育 郭健6月24日发自北京）就在国人还纠结于中央电视台对于乒乓球赛事是否转播过多时，国际资本已经悄然进入了相关的媒体版权和商业权益开发市场，其中势头最为强劲的就是全能体育（Totalsportsasia，简称TSA）。Read More..

Big Cola extends FA marketing partnership for India & SE Asia

The Football Association has announced an extension to its agreement with AJE Big Cola for a further two years as the official promotional partner to the England National Team in India, Thailand, Vietnam, Indonesia, Laos and Cambodia. Read More..

Marketing Magazine April/May 2011

TV Sports Markets : Fastrack

Sports Marketing 101

Clive Megazine : The Social Addiction

Sports Market : Interview