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"He's an exceptional player. A rarity. He will play for two years yet. Happy birthday. He's had it 36 times
in his life, wait until he gets to 67. I think he'll be retired by then."
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Sir Alex Ferguson on the extension of Ryan Giggs' contract until June 2011 |
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| LATEST NEWS |
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FFF gets sponsorship boost as PMU comes on board |
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The FFF, the governing body of French soccer, has confirmed its income will be raised over the next four years by several
million euros per season after signing a number of partnerships for the period. PMU, the gambling organisation, has joined
the likes of Crédit Agricole, Suez, Carrefour, SFR, Sport 2000, Coca Cola and Konami - all renewing their deals - as partners
of the FFF, the Coupe de France and the French national team. The new contracts will begin this summer, following
the FIFA World Cup.
More... |
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Sports Pro Media, 21 December 2009 |
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Maria Sharapova collaborates with TAG Heuer Eyewear |
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TAG Heuer Eyewear and Maria Sharapova have collaborated to design a new collection of sunglasses. The sunglasses feature
Sharapova’s signature discreetly laser-etched into the lenses. The Maria Sharapova Collection by TAG Heuer Eyewear
will be available in stores March 2010.
More... |
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fibre2fashion, 06 January 2010 |
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K-Swiss Signs No. 1 Doubles Team in the World |
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Iconic footwear and sportswear brand K-Swiss announced the addition of the ATP World Tour No. 1-ranked doubles team
Bob and Mike Bryan to the 2010 tennis roster, effective January 1, 2010. Under the multi-year deal, the Bryan brothers
will represent K-Swiss footwear and apparel. The Bryan brothers will join fellow California-native Sam Querrey
as new additions to K-Swiss. American tennis star Mardy Fish will also remain with the brand.
More... |
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PR Newswire, 06 January 2010 |
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Nissan Announced as the Official Vehicle of Lance Armstrong's New Professional Cycling Team |
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Nissan announced an agreement with Lance Armstrong, seven-time winner of the Tour de France, to sponsor his new Team
RadioShack pro cycling team. The multi-year partnership includes the use
of a variety of Nissan products as the official vehicle of the team. Team RadioShack consists of 25 professional riders
from around the world, including Armstrong - many of them considered among the strongest competitors in cycling today.
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PR Newswire, 06 January 2010 |
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Central Bank of India is CWG's offical banking partner |
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Central Bank of India has become the 'official banking partner' for the Commonwealth Games 2010. Central Bank has
now joined Air India, NTPC and Hero Honda as Delhi 2010 Games partners. CWG organising committee chairman Suresh
Kalmadi and Central Bank of India chairman and managing director S Sridhar signed a memorandum of understanding
at the CWG headquarters on Monday. The has an estimated value of US$8 million.
More... |
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SportzPower, 05 January 2010 |
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Volvo extends car partnership with Aircel Chennai Open |
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Strengthening its connect with sports, Volvo Auto India has continued its association with the Aircel Chennai Open 2010. As part
of this association, the tennis courts of Chennai Open showcase the luxurious SUV, Volvo XC90. All dignitaries and
participants/ players will have the opportunity of taking the Volvo car experience at the Aircel Chennai Open 2010. The Aircel
Chennai Open 2010 are being held from 4-10 January at the SDAT Stadium, Chennai.
More...
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SportzPower, 05 January 2010 |
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Qatar Airways extends sponsorship of Commercialbank Qatar Masters |
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Qatar Airways has agreed to extend its sponsorship of the Commercialbank Qatar Masters presented by Dolphin Energy, which will
be held on the last four days of January. The European Tour event will see 126 players take to the fairways and greens of Doha
Golf Club. Qatar Airways plans to showcase its award-winning Five Star products and services to golfers, officials and media,
who it will transport to the event from across the globe. The 1-year deal has an estimated value of US$250,000.
More... |
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The European Tour Official Website, 26 December 2009 |
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Dubal reaffirms support of Dubai Desert Classic |
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The Dubai Desert Classic golf tournament has extended its sponsorship deal with Dubai Aluminium (Dubal). The company has sponsored
the event since its inception in 1989. The Desert Classic tees off on February 4 at the Emirates Golf Club. The deal has an estimated
value of US$400,000.
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The European Tour Official Website, 31 December 2009 |
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Dr Pepper Meets KISS in its First Ever Super Bowl Ad |
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Dr Pepper, the oldest major soft drink in the U.S., is teaming up with legendary rockers KISS as a
first-time advertiser during Super Bowl XLIV. The ad will air in the second quarter of the big game
and feature Gene Simmons returning as "Dr. Love" in the next evolution of the brand's "Trust Me, I'm
a Dr" campaign. Throughout its 125-year history, Dr Pepper has created some of the most iconic ad
campaigns in America, including "I'm a Pepper," "Be You" and "Just What the Doctor Ordered."
More... |
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PR Newswire, 05 January 2010 |
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Dannon Launches Ad Campaign With Heidi Klum |
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The Dannon Company unveiled a new marketing campaign for Dannon Light & Fit® yogurt featuring Heidi Klum.
In Dannon’s new campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon Light & Fit.
The advertising campaign humorously depicts Klum getting caught by a skeptical bystander
devouring a container of Light & Fit following a workout.
More... |
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PR Newswire, 06 January 2010 |
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CASE STUDY OF THE
WEEK |
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McDonald’s – World Baseball Classics |
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In March 2009, McDonald’s Holdings Japan announced that the company saw
record sales hitting US$26.4 million
thanks to a World Baseball Classic (WBC) Championship commemorative sale held at the company’s restaurants.
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As a sponsor of the WBC, McDonald’s held a special promotional sale during the final Saturday and Sunday of the
tournament at the majority of its locations in Japan.
The sale, which featured discounts of up to ¥ 120
(US$0.12) on all types of hamburgers, garnered a huge reaction, boosting sales numbers beyond the previous retail
promotion record of US$25.5 million, set in November 2008. |
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Japan Today, 2009
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Total
Sports
Asia wishes everyone a Happy New Year 2010!
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