The World Rally Championship (WRC) is one of the most demanding and challenging motor sports competitions in the world. It is an all-action, adrenaline-fuelled race against the clock. It features 16 race events in 16 different countries and its calendar stretches from January to November each year. Races are held over 3 days of a weekend over closed public roads.

Drivers are tested on all sorts of terrain, from gravel to tarmac and from snow to mud. Races are set against spectacular locations from the vertigo-inducing mountain roads above Monaco to the snow-bound forests of Sweden to the rough but beautiful Argentinean Andes.

The WRC is high-quality and compelling TV. It has a passionate and dedicated audience most of whom are male between ages 18 and 25 years old. The opportunity to create customized programming extends the appeal to broadcaster’s local audiences anywhere.

The WRC is a proven success at applying production technology to enhance viewing experiences and bring drama and emotion of the sport to the viewing public. Further to that, it boasts of an International Broadcast Centre at every event site that provides production and satellite services to enable broadcasters to customize programming on site.