TSA was instrumental in facilitating the Indian IT giant’s first foray into the marathon space. The San Francisco Marathon, having been in existence since 1976, is one of the World’s leading tests of endurance and has reinvented itself as the “Tech Marathon” with prime placement in Silicon Valley and access to cutting edge technology resources including runner and spectator mapping and tracking, virtual couponing and high-tech apparel to name a few. Wipro and TSFM fit seamlessly into each other’s plans, providing Wipro a great platform to reach out to its American audience.
The strategic partnership, facilitated by Total Sports Asia, will see Wipro coming on board as the Presenting Sponsor of TSFM in 2011 before assuming Title Sponsorship rights for 2012 and 2013. Starting this year, The San Francisco Marathon is all set to become the "Tech Marathon" with prime placement in Silicon Valley and access to cutting edge technology resources including runner and spectator mapping and tracking, virtual couponing and high-tech apparel to name a few. The three-year partnership brings together the technology focused community event with the global leader in information technology, consulting and outsourcing.
Rajan Kohli, Chief Marketing Officer, Wipro Technologies said, “Wipro is happy to be associated with the San Francisco Marathon, a landmark event for the local community and the country. The SF marathon celebrates the spirit of the many entrepreneurial successes of individuals here and echoes Wipro’s ethos of giving back to the community where we do business. The “Spirit of Wipro” strongly advocates the intensity to win, so we wish all the participants luck for the historic marathon run”
For more details, please visit: www.theSFmarathon.com