Thwack

Thwack held their global brand launch in Singapore over 2 days at the end of June. To kick things off, a press conference was held on June 29th which was attended by local and foreign media from Asia and Europe. This was followed by a gala dinner at the Padang Ballroom of the Raffles City Convention Centre, Fairmont Singapore. More than a 100 specially-invited guests attended the dinner, comprising of foreign media, potential distributors and existing business partners of the One Group who were flown in for the event as well as members of the local fitness and mixed martial arts community. The next day, a badminton training clinic with world champion Xiong Guobao was conducted at the Sengkang Sports and Recreation Centre where participants got to test out the much talked about Thwack badminton racquet, with its unique, one-of-a-kind grip.

TSA was involved in planning the Thwack launch right from the get go. TSA worked collaboratively with the team at One Sports to conceptualise, plan and execute this 2-day launch event in Singapore for Thwack. This included finalising the location and many requirements of the event, liaising with different vendors involved, planning out the programme rundown, identifying and working with the talents involved from emcee Allan Wu to the Muay Thai fighters, Arnis performers and percussion troupe, coordinating arrivals and ensuring that all guests were well taken care of during their stay at the Fairmont Singapore. The TSA team ran a tight ship and every guest left happy. Needless to say, we had very happy clients as well.