TM - Manchester United

As Manchester United representatives, TSA secured Malaysia’s leading telecommunications service provider Telekom Malaysia (TM) as its “Official Integrated Telecommunications Partner” in Malaysia in a five year multi-million dollar deal. This partnership is an extension of TM’s successful Tour partnership of Man U’s Asia Tour 2009.

Telekom Malaysia (TM) was the only local sponsor in Malaysia for Manchester United’s Asia Tour in 2009. This was the first time for TM to be involved with an international sports brand / event. The decision to sponsor was based on revenue projections from all activation exercises.

From the successful partnership, TM successfully sold three times their monthly average sales of iTalk cards – within 48 hours only! TM’s press conference was covered in 5 major dailies, including on the front page of nationwide newspaper The Star. Actual ROI tremendously overachieved projected ROI by 250%!. As a follow up, TM decided to enter a five year agreement with Man U in early 2010.