TM - England FA

TM signed a One year sponsorship contract with the FA as Official England Telco Licensee partner. This was part and parcel of their marketing and branding strategy during the World Cup 2010. In leveraging the sponsorship and creating further awareness, a popular television programme was created – World Football Heros as a lead up to the World Cup and a ground breaking event – RM 10m Ringgit Kick Challenge was held for the masses. TSA was on hand from Sponsorship to managing the event.