Premier Brands-Badminton Association of India

TSA ‘s strong affiliation to the sport of badminton continued after it brokered the first ever multi million US$ shirt sponsorship deal for Indian National Badminton team in 2010. Premier Brands was signed in as the Title Sponsor of both the men’s and the women’s team where in the brand logo featured on both the team and individual championships. India is seen as the next big badminton superpower, boasting a glittering array of rising stars, an association with the national team gives brands the opportunity to promote and be seen with future superstars of Indian sports.