- Nirmal Lifestyle - US Open
- Nirmal Lifestyle - Discovery
- ABP Super Cup
- Amanora - Swarovski
- Premier Brands-Badminton Association of India
- Manchester United Cafés and Bars
- Delhi Fashion Week
- Nehru Trophy Boat Race
- Wayamba Elevens at Airtel Champions League Twenty 20
- Musli Power X-tra-Churchill Brothers
- XIX Commonwealth Games 2010- Delhi
England FA
The English national team is one of the highest-profile Football brands in the world. The England team has the power to unite fans, transcending club rivalries, gender and ethnicity. England matches continue to deliver huge TV audiences. The FA’s strength is clearly evident through the huge range of Official England Products that are on sale throughout the year with the highest interest peaks if England qualify for the major international tournaments – the FIFA World Cups and the UEFA European Championships.
TSA is now offering cost effective solutions to associate with the English National Football team and THE FA Cup. To find out more about the FA Promotional Licensee Programme contact us now!
Client Objective: Boost sales and generate highest possible ROI
TSA Solution:- Organized mass participation activities for Telekom Malaysia in 10 key cities across the nation.
- Created The FA premium give-away sales promotion appealing to England fans.
- Sold 700,000 English national team branded calling cards during the promotional period (more than six times as compared to usual sales rate).
End Result: TSA achieved a two digit ROI for Telekom Malaysia’s promotional licensing deal with The FA.
Client Objective: Build brand image/awareness & increase market share
TSA Solution:- Organized on-ground experiential consumer exhibitions to build brand image for Big Cola.
- Production of 8 different bottle labels to attract consumers to boost sales.
- Official signing ceremony event at Wembley with local press to raise awareness.
End Result: TSA achieved an increase of share of voice from 10% to 24% year on year for Big Cola in Thailand through its campaign with The FA.
Client Objective: World Cup promotion to increase showroom traffic
TSA Solution:- Produced 10 special England designed scooters to create a unique campaign.
- To win the scooters, consumers needed to fill out forms at Honda showrooms.
- Special Honda/FA branded viewing parties to interact with potential consumers.
End Result: TSA generated over 2 million new registrations within only 2 ½ months for Honda Motorcycles in Thailand. The target had been only 200,000 new registrations!
