Dua Kelinci & Real Madrid

Dua Kelinci, a leading Indonesian peanut brand, concluded a local sponsorship deal through TSA in Indonesia with Real Madrid to be the basis of their re-branding and advertising campaign for 2011/2012.

Dua Kelinci will have the right to create joint promotions and use the Real Madrid IP in all brand ad campaigns and BTL activations. Timing for the deal is excellent with La Liga matches broadcast on terrestrial TV in Indonesia for the first time ever. For the term of the agreement, Dua Kelinci will have the right to create joint promotions and use the Real Madrid IP in all its brand ad campaigns and BTL activations.

Real Madrid also sees this as a beneficial relationship for the club with Dua Kelinci’s commitment to promote the relationship – the club’s popularity will grow tremendously in the world’s fourth most populous nation.

In order to activate its partnership with Real Madrid, Dua Kelinci invited Luis Figo for the launch of its “Indonesia Menggiring Bola” (Indonesia dribbles the ball) campaign in January 2011. The kick off took place at The National Monument (Monas) with Luis Figo and 50,000 participants dribbling from Monas to Hotel Indonesia roundabout and back to Monas. Moreover, Indonesian top bands were performing and there were games as well as special prizes to be won such as motorcycles, mountain bikes and cell phones.