Big Cola & FC Barcelona

Peruvian Big Cola, the aspiring carbonated drinks brand with an annual turnover of US$1.3 billion, signed a partnership agreement with Spanish football giants FC Barcelona. The deal saw Big Cola becoming a promotional licensing partner of FC Barcelona in 11 territories in Latin America.

Building upon its successful campaign with The FA, Big Cola agreed to a new relationship with one of the world’s premier football clubs, FC Barcelona, in September 2010, brokered by TSA.

The deal sees Big Cola becoming a promotional licensing partner of FC Barcelona in 11 territories in Latin America including: Mexico, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala, Peru, Venezuela, Columbia, Brazil and Ecuador.

The partnership enables Big Cola to have exclusive use of the FC Barcelona crest on their products and the rights to produce and sell co-branded and premium items for their marketing and sales promotional activities.