In its 27th edition, the Allianz Penang Bridge International Marathon saw Allianz coming on board as its first-ever Title Sponsor. As one of the world’s leading insurance companies in Kuala Lumpur, Malaysia, Allianz aims to promote healthy living amongst Malaysians through the participation of sporting events such as the marathon. The 1-year partnership was brokered by Total Sports Asia, which also included the task of providing event day sponsorship activation for Allianz at the marathon.
The marathon, which attracted 27,500 participants, made history on November 20, 2011, by racing into the Malaysia Book of Records as the largest marathon in the country. Since the inauguration of the Penang Bridge in 1985, the annual Penang Bridge International Marathon has become Penang’s signature event which brings runners from all over the world, be it amateur or professional to the “Pearl of the Orient”. In conjunction with the marathon, Allianz launched various activities prior and during the event for the benefit of the runners who have registered to take part in the marathon.
One of the pre-event activities planned included the sharing of running tips on the Allianz Malaysia Facebook page by former international Malaysian runner and Allianz employee, Muniandy Ramadass. Muniandy who has been with Allianz for more than 15 years is a sponsored runner for Allianz and has emerged as a top runner notably during the 2011 Borneo International Marathon and the 2011 Standard Chartered KL Marathon. As one of the country’s top Marathon runners, Muniandy came in second in the Men's Malaysian Open full marathon category, much to the delight of all Allianz employees who were cheering him on. Collectively, more than 700 runners from Allianz Malaysia, mainly employees, agents, business partners and their families participated in the Allianz Penang Bridge International Marathon.
On the day of the marathon, Allianz provided a host of activities for runners at the event. This included complimentary leg massages for Full and Half marathon runner at the Allianz booth, photo opportunities for runners to be snapped against a magazine cover and free bananas and bottled water to all marathon runners. The leg massages and giveaways proved to be an instant hit with the runners and Allianz volunteers were busy handing out the goodies all morning at the Allianz booth.
In addition to all the activities on the marathon day, Allianz has provided Personal Accident coverage for all runners who are running today as Allianz believes each runner should be insured as accidents can take place at anytime and anywhere.