Total Sports Asia
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Asia’s global leader in sports content and branding solutions
Our Solutions
Axiata Cup BWF Badminton Europe London GP Gold Korean GP Gold ITTF Pro Tour Women's Squash Association WSF PSA D1GP Strongman AIBA Glory World Series Golden Glory World Series Boxing MUAY THAI C1-k Dragon Promotions USA Pro Cycling Challenge Godrej Eon Tour De India Lingerie Football League
We're Hiring
Total Sports Asia wins prestigious award at the ISEM 2012
Intelligence Report
  • Legends Footbal league
  • Axiata Cup, BWF World Super, Series Badminton Europe <br/>UK GP Gold, Korean GP Gold
  • PSA World Series, WSA World Series, WSF Championship
  • ITTF World Championship & World Cups <br/>ITTF World Tour Series, ITTF Special Events
  • AIBA, C1K, Golden Glory/Nikko, Muay Thai Channel TV, WSB
  • D1 Season Review & Season Preview, D1 Grand Prix<br/>D1 Street Legal<br/>D1 Grand Prix & Street Legal Specials
  • The Dinos Alive! World Tour has been created to provide people of all ages with a once in a lifetime, magical dinosaur exhibition experience
  • Dragon Promotions, SMASH, Strongman, World Archery, World Taekwando Championship
  • GLORY World Series
  • Audi Football Summit
  • Tour de India<br/>US Pro Cycling Challenge
Testimonials
  • Homestead
    It’s been enriching to work with the TSA team in India . We have created real estate history in India with the Michael Schumacher World Tower and Ace –By Maria Sharapova Real Estate rendition . Homestead is a global real estate company and I indeed hope to carry TSA along with me wherever possible.
    CEO, Homestead
  • Axiata Cup
    I want to take this opportunity to congratulate and thank TSA for the excellent execution of a highly respectable and now globally recognizable sports property. With over 100 hours of live action broadcast and streamed globally; 3D animations, digital and social media campaigns and standing room only for the event's finals we are well on track to build a world class sports event with the Axiata Cup.
    Andy Chong, Marketing Director, Axiata Group
  • Legend Football League
    "In a short period of time, Total Sports Asia has become an invaluable partner of the LFL as we expand our brand globally. Television leads the way for any brand hoping drive a global audience, in TSA we have a partner that has taken the time to understand our business model to help navigate the complex landscape of media rights representation"
    Mitchell S. Mortaza, Founder & Chairman, Legends Football League, LLC.
  • Touché Golf Sports
    We are excited in leveraging the strengths of TSA in expanding this championship to Asia as the largest amateur team championship event, seeing the huge interest it has generated among the amateur golfing community in India, delivering beyond expectations to all involved.
    Rathan Kumar, MD Touché Golf Sports Private Limited
  • Badminton Europe
    With TSA we have found a professional and badminton-experienced sports marketing agency. The cooperation with TSA will ensure better exposure for our European badminton events. We are hoping to reach a new level of promoting our badminton events in Europe. I am looking forward to a good working relationship.
    Brian Agerbak – General Secretary
What's New Here
  • Lingerie Football League

    Legends Football League officials are announcing yet more international broadcasters as part of the global momentum building around the sport.

  • AIBA

    The International Boxing Association (AIBA), world governing body for the sport of boxing, recognized as such by the International Olympic Committee (IOC), has renewed its partnership with Total Sports Asia (TSA), to distribute the international TV rights of its events in 2013.

  • Touch Golf

    Total Sports Asia is proud to join hands with Team Golf league 2013 as its exclusive marketing partner, the largest amateur golf tournament in India and Asia.

  • todotvnews

    Operating as agents, event planners, producers and rights owners; Total Sports Asia is a Malaysian company covering all areas in sports, with activities on a global scale. Ahead of a new edition of SportelRio, ttv spoke to its COO, Julian Jackson.

  • GLORY World Series

    Glory Sports International, the parent company of the world’s new premiere kickboxing league, GLORY World Series, today announced the appointment of former WWE Executive VP Andrew Whitaker to the position of global CEO of Glory Sports International.

  • Branded Real Estate Award

    The annual meeting of China’s Real Estate Managers Union (CRMU) was held in Beijing on January 27th, 2013 and Total Sports Asia was rewarded ‘The Most Reliable Partner of China Developers’.

  • Sports247

    PKNS FC signed a memorandum of understanding (MoU) with Total Sports Sdn Bhd (TSSB) today which could lead them to having a tie-up with European giants Real Madrid.

  • Owen Leed

    Total Sports Asia (TSA), Asia’s global leader in sports content and branding solutions, today announces the arrival of Owen Leed on to the senior management team. Owen joins the team as Chief Revenue Officer.

  • Badminton Europe

    Badminton Europe, the governing body of badminton in Europe, who recently issued a tender for its media rights, have chosen Total Sports Asia (TSA), to distribute the international TV rights to its events for the cycle 2013-2016.

  • Branded Real Estate Workshop in China

    China Real-Estate Managers Union (CRMU) and its academic committee held a workshop on ‘Future of Branded Real Estate --- Worldwide Trends Made Relevant to China’ on January 23rd, 2013. Over 30 representatives from CRMU, universities and TSA gathered in Beijing to discuss whether China’s real estate industry can benefit from brand authorization.

  • Total Sports Asia China

    We are delighted to now add to our portfolio with the launch of the new Chinese-language version of its website in a bid to tap into the world's biggest sports market.

  • Sharapova Tower

    TSA has now facilitated the launch of branded real estate for Homestead endorsed by Maria Sharapova.

  • Lingerie Football League

    Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, and Legends Football League (LFL) jointly announced today the signing of a first and exclusive licensing deal for CTE's action channel KIX to bring the Legends Football League (LFL) to audiences in Asia.

    • More
    • SportBusiness
    Sporting gold for Chinese market brands.

    BRAND AMBASSADORS IN CHINA – NATIONAL vs INTERNATIONAL: Following Tom Daley’s promotional tour to China last week, Frontloaded asked Beijing-based marketer Andy Zhang VP, sales, with Total Sports Asia, whether Chinese brands prefer national or international brand ambassadors.